![]() ![]() A session is defined as the entire time a person spends on your website. Average session duration – This is the total time that all users spend on your website divided by the total number of sessions. ![]() Keep an eye on the following metrics to gauge time on site and website performance: The longer users spend on your site, the more confident you can be that you’re providing exceptional user engagement and experience. Time on site is the next logical UX metric to analyze. In addition to bounce rate, you should find out how long users are sticking around in general. So, be sure to keep bounce rate metrics in context. However, if your home page has a high bounce rate, for example, you’ll want to investigate. This usually happens if you’re generating traffic to a specific page from social media or search engines. For example, users may arrive at a blog post that contains everything they wanted to know. Use the 3 elements mentioned above as your starting point.Īs a final note on bounce rates, we want to point out that there are exceptions where high bounce rates might not directly relate to poor user engagement. You’ll need to dig deeper to find out the cause of high bounce rates, but it’s certainly worthwhile. Do the labels make sense? Have they been categorized appropriately?īounce rates give you a strong indication of what your users’ first impressions are of your website. ![]() Navigation – Is your navigation intuitive enough to guide your user through your website? Analyze the structure of your menus and in-page links.Check page load speed and improve where necessary to remove it as a barrier to engagement. It’s hard to argue with the fact that we’re becoming more and more demanding online. Page load speed – Is your page loading too slowly? Think of your own experiences with websites.Ensure your users see the information they want, need and expect. Content – Are users seeing compelling or relevant content when they arrive on your site? Are they seeing additional recommendations for content? Is your content organized in a way that encourages further exploration? Content is king.There are a bunch of ways to improve your bounce rate, but there are two key things you should consider if you’re experiencing a high bounce rate: You want them to explore your other content, maybe fill in a form, watch a video, etc. Why is this (usually) a bad thing? Generally speaking, you want users to be so engaged in the page they landed on that they stay and have a look around. A high bounce rate means that a lot of people are doing this. Essentially they arrive and they might scroll, but they don’t click anywhere they simply leave. Let’s discuss bounce rate, and why it’s such a good indicator of why your users aren’t having much fun.īounce rate is a UX metric that measures the percentage of users that visit just one page on your site before leaving. If they’re bouncing on your website, they’re probably having the opposite of fun. If a user bounces on a trampoline, they’re probably having fun. We’ll also look at the roles of navigation, content, and the customer journey, and how they impact overall website performance. Captured by website analytics platforms, these metrics provide you with a high-level understanding of how well users are engaging with your website, and where you might be able to improve user experience. In this article, we’ll cover 4 key UX metrics to measure the success of your website performance: bounce rate, time on site, pages per session, and conversion rate. What’s worse? They probably won’t come back! Thankfully, many businesses are recognizing the importance of great user experience and its influence on website performance. If they can’t find what they’re looking for, or interactions aren’t intuitive, they’ll simply leave as quickly as they arrive. Why? Users are becoming more and more impatient. Great UX validates a lot of hard work behind the scenes, but poor UX will quickly render it useless. User experience (UX) is the pointy end of website design. ![]()
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